Joe Essex once commented 'Look reem, smell reem, BE REEM', and now you actually can, with the release of the TOWIE fragrance and beauty collection!
Last week we descended upon a fancy Soho hotel to check out the Essex offerings. Fire burned in glass boxes, and Kirk, Sam and Jess took to the stage to answer questions about the fragrance. They didn't seem to know too much about it, but we learned that there are two perfumes on offer, one for women 'Dazzle' and one for men 'Be Reem'.
The fragrance is accompanied by a range of gift sets in glitzy packaging with the characters faces emblazoned on the front. It encompasses pretty much everything, including, eye palettes, eyelashes, nail wraps and lip glosses.
See my favourite makeup item below, an absolutely enormous bronzer! The perfect product for achieving that distinct Essex hue...
The Only Way Is Essex beauty and fragrance ranges can be purchased in Argos and Superdrug
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