I've hear much about Forever 21 from American bloggers and well-traveled flatmates and so was pleased to learn it would be landing on Oxford Street in London this month. It sells lots of fashion, shoes and jewellery and seems reasonable; sort of like an American H&M?
I went along to the launch party last week which was held in the Old Sorting Office on New Oxford street. The roomy warehouse had been transformed to a Californian funfair, complete with carousel, burger van and roller skating babes!
We grabbed a cranberry based drink and contemplated getting a burger but alas, the queue was a mile long snake of hipsters, so we settled for an ice cream cone instead. Blogger Bip Ling was DJing enthusiastically to a hazy dance floor, and the one from Dirty Sexy Things was dancing in a cool way ha!
We were given a ticket on entry and shuffled in to see 'the show' at half 10. I expected some acrobats, but in fact it was the most amazing hologram experience. Truly amazing 3D technology made it look like the models were standing pouting before us, before shimmering in to animated splashes. We were transfixed!!
PS. Pictures stolen from Bianca at Fashion Slant- her iPhone is ten times better than my old Canon compact! When my Blackberry meets its demise I shall be converting to Apple!
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