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Tuesday, December 29, 2009

Info Post

A week or two ago I attended the launch of Scarlett and Crimson, a new makeup line from beauty masters Ruby and Millie. The range is launched at girls making the transition from childhood to teen, and aims to educate about makeup as well as being fun to apply.

This is an interesting idea that taps into a new younger market; rather than dabbing into their mothers sky blue eyeshadow and coral lipstick, Scarlett and Crimson gives teens the opportunity to experiment themselves with an easy to use collection. This range contains bright, pigmented colours that rival Mac, yet also has a line of solid beauty basics to sculpt and enhance,





During the evening Ruby Hammer demonstrated the products on some willing volunteers. I was especially interested to see how she used the products as the target age range for the makeup could be viewed as controversial. It could be argued that encouraging young teenagers to wear makeup is untasteful and sexualising girls far too young. However, the looks Ruby created were fresh and natural, she gave the girls luminous dewy skin with the fun of a light coloured lipgloss and barely-there mascara. It became clear that teaching youngsters how to apply makeup properly can only be a good thing, girls want to experiment with beauty and Scarlett and Crimson gives the opportunity for easy-application with fun products.





The girls above were both made-over, and you can see the makeup is enhancing not garish.


Bianca enjoying one of the delicious complimentary cocktails.


My camera does not have a flash (I must pay £159 for that luxury) so I put a blue art filter on to lighten the images...

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