TONI & GUY Hair Meet Wardrobe Event

I recently attended an event to launch TONI&GUY Hair Meet Wardrobe, a new concept that unites fashion and hair.

From Saturday 1st September to Friday 14th September (just before LFW) TONI&GUY will team up with style blogger Facehunter, and challenge you to take a photo a day documenting your personal style through Instagram and Twitter, just include @hair_wardrobe and #hairmeetwardrobe...

Eager to begin my Hair Meet Wardrobe challenge, I arrived at an East London location to find a large warehouse space, decked out with exciting bulb trim mirrors and racks of clothes. It was an incredibly hot London day and I was inappropriately dressed in a black lace frock and leggings- definitely in need of some glamour.

I was lucky enough to have my hair styled by Cos Sakkas, Art Director of the TONI&GUY International Artistic Team and requested a look I have lusted after for some time - symmetrical, mermaid style waves as seen in the Gucci AW12 campaign dominating the glossies at the moment. My understanding of this style was that it needed to be set in to the hair with rollers, clips and abundant time, so I fully expected to be rebuked and directed towards something a little more event friendly- not so.


Cos had the TONIE&GUY Deep Barrel Waver to hand, an innovative heat tool that has a 2 barrel base and single barrel top (see below). This creates a perfect set in wave, straight and horizontal. He began with under sections, working round toward my ears. The left-hand side of my hair was backcombed and pinned, as Cos explained that this style is not flattering if practiced on the entire head. Each row of waves was fixed with hairspray, and a mist of shine spray completed the look. I was amazed at the outcome, and the whole look was created within 30 mins. I know that I had a lot of expert help, but with some practice and the acquisition of this specialised electronic tool, I  feel confident that I could recreate...


Hair done, I swapped seats and had my lippie reapplied (pale pink of course) before heading to the accessories table which was laden with some very interesting eyewear. I know that my hairstyle was elegant and perhaps required a prim finish, but I really took to the Tatty Divine eye lash sunglasses, so decided to wear then for the final shoot.

Check out the results below, I think the glasses work with the hair in some strange way?

Thanks to all the TONI&GUY team for a wonderful evening- it really opened up my eyes to the difference a hair style can make to your look. I arrived scruffy and down trodden, but on leaving with fancy hair felt quite dressed up as I walked back down the streets of Shoreditch! The curls lasted well in to the next day, and softened overnight for a relaxed surfer-chic feel.

Visit www.hairmeetwardrobe.com for hair inspiration and styling tips, and do join me for the Hair Meet Wardrobe challenge.